Vietnamese fruits will penetrate deeper into the Chinese market

For the first time, Vietnam organized a Fruit Festival in Beijing, covering an area of ​​500 square meters and 13 islands displaying various fruits to promote the brand of nutritious Vietnamese tropical fruits, find customers, and enhance trade activities…

The first fruit festival in Beijing with the theme “Vietnamese Fruits – Four Delicious Seasons” is expected to take place from September 29-30, 2024 in Beijing, China.

The festival will be attended by a large number of large agricultural enterprises in Vietnam and agricultural associations, importers, and suppliers from China.

The event is co-organized by the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development, with the cooperation of the Vietnamese Embassy in China, the Vietnam Fruit and Vegetable Association and Chinese partners.

This event is also aimed at implementing the results achieved after the visit of General Secretary and President To Lam to Beijing and the initiative of the Minister of Agriculture and Rural Development, the Ministry of Industry and Trade, along with the 13th Session of the Vietnam-China Economic and Trade Cooperation Committee.

The Trade Promotion Department (Ministry of Industry and Trade) informed that the festival includes a common national pavilion with an area of ​​200-500m2 at the Tan Phat Dia Agricultural Products Distribution Center, Phong Dai District, Beijing City.

This is the largest fruit wholesale market in Beijing, distributing all kinds of fruits from the world officially imported into China. The center not only serves the needs of more than 22 million people in the capital Beijing but also neighboring localities such as Hubei, Tianjin, etc.

The center gathers many reputable fruit distribution enterprises with large consumption in China, equipped with cold storage infrastructure, modern transportation and preservation equipment for fresh fruits.

The Festival’s national pavilion is expected to have 12 islands displaying specialized products of fruits and sweet potatoes that have been officially exported to China and 1 island of mixed products for Vietnamese enterprises to display, introduce and serve visitors to experience the products.

The promotional message of Vietnamese fruits expected to be brought to the capital of a country of over 1.4 billion people this time is “Vietnamese fruits – Four seasons of deliciousness” with the intention of promoting the class of Vietnamese fruits that are delicious all year round, with a unique taste and flavor compared to fruits that are not grown in the specific climate and soil like in Vietnam.

Within the framework of the festival, there will be direct trading activities between Vietnamese enterprises and importers and distributors of Chinese fruits, product experience programs, and discussions on the export potential of Vietnamese fruits.

According to the Ministry of Industry and Trade, for many years, China has been Vietnam’s largest trading partner. The total two-way trade turnover between Vietnam and China accounts for 1/4 of Vietnam’s total import-export turnover with the world.

On the other hand, Vietnam is one of China’s largest trading partners with the world and China’s largest partner in ASEAN.

The export value of Vietnamese fruits and vegetables in the first 6 months of 2024 reached 3.33 billion USD, an increase of 24.3% over the same period in 2023. Of which, the export turnover of Vietnamese fruits and vegetables to China reached 2.1 billion USD, accounting for 64% of the total export turnover, with many products and brands having a solid position in China, favored by consumers.

However, in recent times, Vietnamese fruits have mostly been exported through border trade, small-scale trade and directly to the southern provinces of China bordering Vietnam such as Guangxi and Yunnan.

To develop sustainable exports and gain higher value, and penetrate deeper into the Chinese market, according to the Ministry of Industry and Trade, Vietnamese fruit exports need to shift strongly to official channels combined with image and brand promotion.

Beijing, as the capital, political, economic and cultural center of the country, is a market with high value and great demand. Organizing the Fruit Festival in Beijing to promote the brand and image of delicious and nutritious tropical fruits of Vietnam, will attract the attention and participation of many Chinese and international enterprises.

This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote the brand and image of typical fruit products, as well as find customers and increase trade activities.

This event will open up the basis and experience for organizing specialized festivals more regularly not only in Beijing but also in the central and northern regions of China to connect and expand the export of Vietnamese fruits to this market.

Source: vneconomy